A durable brand is complicated and elusive, and NO brand is immune to crisis. While it’s nearly impossible to predict when a crisis will occur, there are a few simple steps you can take to prepare your organization to effectively handle emergency situations and minimize their impact.
Download this guide and learn:
- Steps your company can take NOW to prepare for crisis (or minimize damage if you’ve been caught off guard)
- What really goes on during media training—and how it empowers your employees
- How to utilize your most valuable resource: your employees
- Notorious brand crises—from supermarkets to fast-food chains—and what we can learn from them