Here are five actions to take after launching a new website:
When sharing, keep your posts short and sweet; think “click-bait.”
- Use social media platforms to promote your new website by creating posts on your company’s Facebook and LinkedIn pages as well as on your personal social media accounts with the website link and include engaging comment and picture (asking a question is a great way to encourage responses!).
- Send an email to your colleagues and other professional connections asking them to share and promote your website’s new content with people they know.
- Add a line to your email signature line about the new site with a clickable link to the site.
- Use Moz Local to push your business listing and optimize your site’s exposure locally.
2. Keep the content fresh
Keep the needs and wants of your visitors in mind.
Creating a website that doesn’t continually evolve is like a chef offering the same menu items every day. It may be interesting in the beginning, but people will quickly get bored and will stop returning.
- Keep a schedule: Whether it’s monthly, weekly or few days, the best way to hold yourself accountable is to designate time to update the content on your website with your latest product offerings, new hire bios, company news, images, and blog posts.
- Stay up to date: Incorporate the latest news and trends related to your website’s focus.
3. Remind users to come back
A website is only as good as its regular visitors.
Keeping your company information current isn’t the only way to keep your regulars coming back. Other methods you can use to remind your visitors you’re worth a second (or third, or fourth) look:
- Encourage consumers to subscribe to your website’s email newsletter by guaranteeing consistent, interesting, and useful content.
- Retargeting: Incorporate online advertising that will remind visitors to revisit your website after they’ve left.
- Provide incentive: Host regular contests and giveaways to provide your consumers something to participate in and look forward to.
4. Learn SEO (Search Engine Optimization) basics:
Try finding your website with a search engine (i.e., Google). Did it come up? How far down on the list is it?
If you didn’t optimize your website content for search engine optimization when you originally wrote it, don’t worry. It’s easy to figure out which keywords you should be using to attract your customers (hint: they are the words they are using in their search for products and services you have to offer). Check out this blog we wrote on SEO; the same principles apply to website content.
You can also incorporate backlinks (acquiring hyperlinks from other websites to your own), a vital component of SEO. When it comes to choosing links for your site, make sure they are both credible and relevant.
5. Encourage feedback
Be sure to answer questions and respond to comments.
Taking the time to engage with consumers is a constructive way of influencing the attention your website gets. If you allow for comments or feedback on your website or blogs, remember that how you choose to handle exchanges with visitors will be a direct reflection of your character and how you conduct business. Therefore, it’s best to reward positivity and handle backlash delicately.
Managing a successful website is a constant effort.
It is imperative you are willing to dedicate time and energy to it on an ongoing basis. As your website’s outreach continues to grow, we can’t emphasize enough how important it is to keep your content up to date. For every new post you create, make a point to share its unique link through as many outlets as possible. It only takes one engaging post to become a viral hit, which is why it is crucial you put 100 percent into every aspect of the content you produce.