Marketing, Social Media, Photography  /  4.20.18  / 3-min read

Sharpen Your Social Media Skills With These 5 Tools

Managing a brand’s social media presence is an around-the clock-responsibility. While developing content and managing customer interactions are just the tip of what a social media manager completes on a daily basis, each task requires a lot of time and careful consideration before going live.

We manage the social media presence for many of our clients, so we are always searching for new ways to help streamline our efforts and be more effective. Over the years, we have tested countless tools and techniques—some good, some bad. With so many options out there, we decided to compile a short list of our favorites.


To help you stay organized, increase engagement, and keep up to date on industry happenings, here are five social media hacks that will make your life easier.   


1. Save time with quick and easy photo optimization tools


There’s nothing worse than seeing a photo that isn’t optimized for social. Great news! You no longer need to take the time to resize or look up correct dimensions. Sprout Social has made it easier than ever with their Landscape Tool. This tool allows you to upload your image, choose the platform and type of photo, then perfectly optimizes the photo from the selected criteria. This is a lifesaver for the busy social media manager.


If you still prefer to resize images yourself here are the most up-to-date, in-stream dimensions.


  • Facebook: 1,200 x 630 pixels
  • Instagram: 1080 x 1080 pixels with an aspect ratio between‹
  • Twitter: optimal size is 1024 x 512 pixels with a maximum size of 5MB for photos 
  • LinkedIn: 552 x 368 pixels

 2. Stay in the know


What if I told you there was a tool out there that not only allowed you to collect great content for social, but also helped you learn more about your industry? It exists, folks! I’m talking about a news scan.


If your company has a public relations department, there’s a good chance someone on that team is conducting an ongoing scan to keep on top of news about your company, your competitors, you’re your industry as a whole. How do you begin to implement a scan? First, start by identifying specific keywords that relate to your company or to the industry as a whole, then set up Google alerts for these keywords/phrases. This will search Google to find relevant news articles, allowing you to discover industry trends, competitor news, and learn where your company is being featured.


Even better, this scan provides valuable content for social media.


It never hurts to share industry news with your followers; this shows your audience that you are up to date with what’s happening and can help set you apart as a thought leader.


3. Stay organized with a content calendar


Social media planning can feel like an enormous task. With various platforms, content types, and frequency of posting, social media management can quickly become unorganized. The most important tool I use on a daily basis is a content calendar. Never underestimate the power of this organizational masterpiece. Utilizing this tool not only allows you to plan out your weekly or monthly content but also shows you where you may have gaps in your content themes or topics. Even better, this helps you ensure you never miss a potential social opportunity.


If you’ve never used a content calendar to help you organize your content, check out our free Content Calendar Spreadsheet. 


4. Your employees are your greatest tool


Employee engagement is one of the quickest ways to expand the reach of your content.


By encouraging your employees to interact with your company’s social channels, you not only gain access to their personal audiences but increase the activity on the platform.


That being said, it isn’t always easy to get your employees on board. Providing your team with sample social posts could be the push they need. Start by sending an internal email when your company publishes new content. Provide links, images, and quick social recommendations that they can easily use to post on their personal accounts. If that doesn’t do the trick there are tools like Zapier that allow your employees to set up triggers using Twitter that will create automated tweets when your company publishes new content. 


Curious how employee engagement could amplify your reach? Check out Hootsuite’s social amplify calculator. You’d be surprised how even just a few team members actively sharing your content can drastically increase your reach.


5. Never miss a post


At this point, we all know that social media is a 24/7 platform and that most of us work between the hours of 8am-6pm, but these times may not be the most optimal times for posting. Posting after normal business hours should not be something to stress about—ample social scheduling tools are available. Here at Calypso, we utilize HubSpot, HootSuite, and Sprout Social. You may be thinking that Facebook already allows you to schedule posts ahead of time, but why not use a tool that allows you to schedule content across all platforms. For the busy or forgetful person, this will help ensure you don’t miss a planned post.


Pairing a social scheduling tool with your curated content calendar is a formula for a successful social media strategy.


Social media is ever evolving, and new tools are being developed each year. Do you have a tool that you couldn’t live without?  Share it with us on Facebook or Twitter.

Post written by

Maggie Doherty

Social Media Calendar Spreadsheet

If you’re looking for a way to streamline your efforts, this spreadsheet will help save time and plan your content to maximize your social media presence.


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