Marketing, SEO  /  9.3.19  / 1-min read

Local SEO: How to Optimize for Google "Near Me" Searches

With more and more consumers using voice-enabled speakers like Alexa and Google Home, it's more important than ever to optimize your business for local search. If you are not currently ranking for "near me" searches, you could be missing out on potential business.

Think about it: no one wants to scroll through hundreds of search results to find what they want. In fact, consumers are adding terms like "near me" combined with "now" or "tonight" to get more direct results.

With "near me" searches almost doubling within the last year, now is the time to leverage this trend and stop missing revenue opportunities. 

 

If you're ready to reach consumers immediately when they are searching for your products and services, here are a few ways you can begin optimizing for Google "near me" searches. 

 

Create your Google My Business listing (and optimize it)


When you search for a business, Google will typically serve you up a list of the most relevant companies nearby. To rank on this list, create a Google My Business account and fill out the necessary information: your business name, address, business hours, phone number, and website URL. The key to standing out and climbing to the top is to regularly add photos, collect and respond to reviews, and publish updates.

 

Add geographical anchors to backlinks


Another great way to increase the ranking of your company's search page is to anchor geographical words and labels to its backlinks. All you have to do is insert a little bit of information on the page that mentions your business type and location so that it automatically appears when a user searches for something in that category near them. 

 

Create individual website pages for all of your business locations


If you do business in multiple locations, it is vital to have a different website page for each service location. For example, if you have an office in Boston, MA, and an office in Portsmouth, NH, you need to create a webpage for each city. To optimize these pages, keep the URLs simple, use relevant title and image tags, and include a clear description of your business.

 

Pro tip: Add a video that highlights your business with a text transcript for optimal results.

 

Make sure your website is mobile-friendly


Knowing that most people use their smartphones to conduct searches, it's imperative to have a website that looks and works well on mobile and desktop. With its users in mind, Google rewards sites that offer the best user experience. To improve your mobile experience, include a search bar for users to find information with ease, reduce the number of redirects and pop-ups that occur, keep button sizes large, and minify CSS, JavaScript, and HTML. 

 

When it comes to "near me" searches, remember three things: be there, be useful, and be present. If any of this information is confusing or you do not have the time to make sure your business is optimized for local search, only consult a professional (we might even have one for you).


Caitlin Konchek

Marketing Director

Caitlin is our marketing director and inbound marketing master. If you want to work with us, you’ll likely meet her first. Caitlin has expertise in content strategy, lead generation, marketing automation, and all things unicorn.

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