Calypso, a strategic brand identity agency, is pleased to announce its partnership with Virtual Learning Academy Charter School (“VLACS”), an established and respected leader in customized learning, headquartered in Exeter, NH. Calypso created the institution’s website (vlacs.org) to efficiently engage with current and prospective students, parents, and partnerships.
In addition to building and launching a state-of-the-art website, Calypso completed a suite of projects including the formation of digital badges to symbolize a student’s aptitude in a skill, qualification, or interest. Calypso is in the process of crafting an animation to complement the badges. The team wrote and produced two television commercials to help VLACS convey its flexible and affordable class structure, suitable for all ages. As part of a rebrand exercise, a fresh new logo, color palette, and typeface were developed as well.
“I am thrilled with Calypso’s work so far. They are experts in effectively communicating the institution’s key differentiators to our audiences and are not afraid to think outside of the box," said Steve Kossakoski, VLACS’ CEO.
The nationally-accredited institution gives students the freedom to pursue an education on their terms. The academy has a keen understanding that everyone learns differently, and students of all ages have busy lives out of the classroom.
"We enjoy collaborating with the VLACS team,” said Marc Checket, one of Calypso’s art directors. “Although in different industries, Calypso and VLACS operate in a similar fashion. We provide personalized services to help clients (or, in the case of VLACS, students) reach their goals. Stronger outcomes are achieved when clients, or students, aren't confined to a one-size-fits-all approach."
The website was developed in accordance with Web Content Accessibility Guidelines (“WCAG”), to be inclusive of all users. These principles in particular are designed to ensure the website is accessible for those with vision, auditory, and cognitive impairments.