Calypso, a strategic brand identity agency, announced that it has been named agency of record for Options Research & Technology Services (ORATS), a premier options analytics vendor. As agency of record, Calypso will provide ORATS with a complete marketing plan to help evolve its digital presence and strengthen its brand.
Calypso recently partnered with ORATS on a comprehensive website redesign project. Through this process, Calypso conducted a thorough analysis of the existing website, created buyer personas, and identified opportunities to enhance user experience and ORATS’ SEO. The redesigned website features a clean, mobile-friendly design and enhanced messaging, and highlights the company’s portfolio of curated, reliable, and actionable trading data and backtesting solutions. Integrated with HubSpot, the website will serve as a platform for all inbound marketing and sales efforts.
“We are impressed with Calypso’s understanding of our business and brand, and how they incorporated that knowledge into their creative approach to designing our website,” says ORATS Founder and Principal Matt Amberson. “We are so happy with the results, in fact, that we decided to continue partnering with the agency for their marketing expertise and support as we grow.”
For next steps, Calypso and ORATS will build upon the work completed for the website and identified buyer personas to launch integrated marketing campaigns aimed to enhance ORATS’ brand awareness, generate qualified leads, and capitalize on future opportunities.
“ORATS has been a great partner through our initial work in delivering their new website,” states Houssam Aboukhater, managing partner at Calypso. “Their commitment to customer service and superior and reliable offerings are some of the reasons we’re excited to continue working with ORATS to help them identify and meet their future marketing goals.”
ORATS is a premier options analytics vendor committed to uncovering untapped, alpha-generating solutions. We use an advanced, proprietary volatility analysis to produce implied, forecast, and historical volatilities that have been proven to be more accurate market summarizations than those obtained from most commonly available sources. For more information, visit ORATS.com
See the full release here.